UK Top Shazamed Ads: Ikea retains the top spot with ‘This Head I Hold’ by Electric Guest

'This Head I Hold' by Electic Guest, featured in Ikea's new TV spot 'Every Meal is a Special Occasion' takes number one for the second time in The Drum's Shazam chart this week.

Welcome to Ikea's revolving kitchen

The ad, which is part of the wider ‘Wonderful Everyday’ campaign, reveals the Swedish brand’s first new kitchen range in 25 years.

'You're the One that I Want' by Lo-Fang for Chanel N°5 pops into second place.

Marks and Spencer drops to third place with Clean Bandit’s ‘Rather Be’ - a track featuring in the retailer’s ‘Adventures in Imagination’ series.

'Kiss in the Sky' by Cash Cash for Netflix's Autumn 2014 campaign sneaks into ninth followed by 'Zoraide' by Cairobi for Halford's Christmas drive.

The charts are based on the number of times each ad has been Shazamed over the past week using music identification app Shazam.

Shazam Chart

This Head I Hold
Artist: Electric Guest
Brand: IKEA
Campaign: Wonderful Everyday
Agency: Mother & Vizeum
You're The One That I Want
Artist: Lo-fang
Brand: Chanel N°5
Campaign: The One That I Want
Agency: Bazmark Inc & Mindshare
Rather Be
Artist: Clean Bandit
Brand: M&S Food
Campaign: Adventures In Imagination
Agency: Rainey Kelly Campbell Roalfe/y&r & Mindshare
Busy Earnin'
Artist: Jungle
Brand: Amazon
Campaign: Fire
Agency: Above+beyond London & Initiative
Artist: Ed Sheeran
Brand: M&S
Campaign: Fashion Trends 2014
Agency: Rainey Kelly Campbell Roalfe/y&r & Mindshare
How You Like Me Now?
Artist: The Heavy
Brand: Argos
Campaign: Get Set Go Argos
Agency: Chi&partners & Mindshare
Dreamin’ About The Future (tv Remix)
Brand: Lexus NX
Campaign: Striking Angles
Agency: Chi & Zenith Optimedia
Left Hand Free
Artist: Alt-j
Brand: Haig Club
Campaign: Welcome
Agency: Adam & Eve/ddb & Carat
Kiss The Sky
Artist: Cash Cash
Brand: Netflix
Campaign: Autumn 2014
Agency: Mec
Artist: Cairobi
Brand: Halfords
Campaign: Christmas 2014
Agency: Mother & Walker Media

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