Tribal Worldwide has appointed Lee Woodard as managing partner and head of account management, a role which will see him lead Tribal’s Volkswagen business.
Joining from SapientNitro, where he was client services director, Woodard will be reporting to Tribal’s managing director Tom Roberts.
Of his appointment, he said: “I’m very proud to be joining Tom and the team at this really exciting time for the agency. Clients are accelerating their digital transformation agenda and Tribal is perfectly placed to be at the centre of this fundamental shift. I’m looking forward to working across the VW account to help bring together the best of the whole agency.”
Having also helped launch Lloyds.com as an online marketplace and holding stints at Endemol UK, Radley Yeldar and Scient, Woodward’s recent role has included overseeing Michael Winterbottom’s first foray into TV commercials.
Said Roberts: “Lee’s track record of leading business transformative work for large, blue chip clients makes him the ideal man to lead the VW business at the agency. We’re very much looking forward to having him on-board.”
Woodward has been tasked to further develop Tribal Worldwide, London’s client offering, with a focus on how clients can connect their business, advertising and technology more effectively.