Microsoft promotes two execs to ad team following employee purge

Fiorentini Junior joined Microsoft in 2010 from Yahoo where he was chief operating officer for the group’s Australian operation.

Meanwhile Kim was the general manager of Microsoft Advertising’s global creative solutions team.

Announcing the changes in a company email sent to partner agencies, first reported on by Business Insider, Frank Holland, vice president of advertising and online at Microsoft said: “You have told us you desire simpler engagement with an empowered account team instead of a matrix of teams representing disparate product interests.

"In response, we are empowering our local field organisations to drive your business holistically and we are investing in a senior global agency team to collaborate with you around global agreements."

Holland added: "I could not be prouder or more confident in the leaders of our organization and in the direction of our business. Advertising has never been more critical at Microsoft as it is key to help our company realize its vision: that every person on the planet has access to consumer services that empowers them to do more and achieve more."

The announcement follows the electronic giant’s largest ever round of redundancies, as it tries to reduce its worldwide force by 18,000.

In September, Microsoft reached a milestone of 12,000 job losses.