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Forevermark Skol Sotheby's

Creative Showcase: Featuring JWT London, Coley Porter Bell, TBWA\London, Atelier and more


By Gillian West, Social media manager

November 3, 2014 | 28 min read

Welcome to The Drum Creative Showcase in association with iStock.

As always this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide what we show within The Drum magazine.

You can vote for the work you like best, simply by clicking the 'Like' button beside the work, and the winner will be featured in the next issue of The Drum (24 November) in the Creative Showcase spread.

Other popular entrants will also be considered for the print edition. Submit your vote before Monday 10 November to guarantee your favourite makes it into the printed magazine.

To submit work for future publication contact For voting updates and more follow The Drum Creative Showcase on Twitter @TheDrumCreative.

JWT London: Forevermark 'As One'

Brand: Forevermark

Title(s): As One

Agency: JWT London

Agency website: http://

Executive Creative Director: Russell Ramsey

Art Director: Claudia Southgate

Copy Writer: Verity Fenner

Creative Technologists: N/A

TV Producer: Rebecca Hunter

Planner (creative agency): Courtney Sikes

Global Director in Charge: Louise Whitaker

Additional Credits: Account Director: Rebeca Hernandez

Project Manager: Verity De Courcy Norman

Director: Benjamin Millepied

Production Company: Rattling Stick

Editor: Work / NineteenTwenty

Sound: Jungle

Published: October 2014

Short rationale (optional): Forevermark unveils a new campaign created by JWT London and directed by Benjamin Millepied, with photography by Tobias Regell. In a world where promises are increasingly disposable, the campaign showcases how a Forevermark diamond reflects a strong and enduring promise which ill stand firm through a couples’ life together.

Directed by Benjamin Millepied, the French dancer and choreographer who choreographed Black Swan, and is the Incoming Director at the Paris Opera Ballet, the film offers a romantic black-and-white preview of our hero and heroine’s joint journey. Their hands stay connected throughout reflecting the wpromise they have made and which will never be broken.

The film aims at renewing peoples’ faith in the role of promises in their lives.

Ogilvy Brussels: Amnesty International 'Tramnesty'

Brand: Amnesty International

Title: Tramnesty

Agency: Ogilvy Brussels

Agency website:

Executive Creative Director: Sam De Win

Copywriter: Nathalie Strybos

Art Director: Brigitte Bourgeois

Strategy Director: Tomas Sweertvaegher

Account Manager: Audrey Laurent

Head of Digital: Frank De Graeve

Published: September 2014

Short rationale: Freedom of expression, especially on the Internet, is under threat in several countries because of censorship. Our mission was to raise awareness on that issue. But how could we proceed, in a country such as Belgium, where Internet is freely accessible?

People usually browse the Internet on their smartphones during their commute. So, we cut people off from the Internet during their tram ride. Without the possibility to get the latest news and to share what’s happening to them with their family and friends.

When commuters tried to surf, they got this message: “You are cut off from the Internet during your commute. But for millions of people fighting for the freedom of expression, this is a daily struggle.”

Alpha Century: Toshiba 'Toshiba Satellite Radius 11'

Brand: Toshiba

Title(s): Toshiba Satellite Radius 11

Agency: Alpha Century

Agency website:

Creative Director/Copywriter: Barnaby Girling

Production Company: Alpha Century

Director: James Nunn

Producer: Elliott Tagg

Editor: Louis Tristram

CG animation: Brew Agency

Published: October 2014

Short rationale (optional): Conceptualised, created and produced in-house at Alpha Century, this 90 second spot was directed by award-winning James Nunn. Filmed on location in east London to cinematic quality, it sees a love story unfold between a young couple, whilst portraying the versatility of the product and its many different usage modes.

Atelier: GHD ' #getthehintdarling'

Brand: ghd

Title(s): #getthehintdarling

Agency: Atelier

Agency website:

Creative Director: Scott Bradley

Art Director: Hollie Belton

Copywriter: Ali Berg

Photographer: Matt Irwin

Additional credits: Director (of E! idents): Matt Irwin; Post production of E! idents: Holler London

Published: October 2014

Hills Design: The Cotswold Farmer 'The Cotswold Farmer Website'

Brand: The Cotswold Farmer

Title(s): The Cotswold Farmer Website

Agency: Hills Design UK

Agency website: http://

Creative Director: David Hills

Published: October 2014

Short rationale (optional): Trying to take the natural humour of our original packaging online was never going to be easy, particularly when our initial work with the brand had seen it develop such a strong identity of its own with consumers.

So we took the decision to stay true to the popular style of the packs and find ways to interact the design with an online format. It was a bold choice to bring the colour coding used across the packaging onto the various web pages, but one we felt that has helped maintain the brand's character and compliments many of the other bespoke features we designed for the website, such as the image galleries, blog and social media sections.

And most importantly for our client, it is a full CMS website, which allows them to edit and alter all pages. For a brand like The Cotswold Farmer that is always looking to develop its range, share new recipes and stay relevant, this was an important factor in the overall design and build. We hope you like it.

TBWA\London: Sotheby's global brand campaign

Brand: Sotheby’s

Title: Sotheby’s Global Brand Campaign

Agency: TBWA\London

Agency Website:

Creative Director / Copywriter: Sean Doyle

Creative Director / Art Director: Walter Campbell

Designer: Daniel Todd

Chief International Strategy Officer: Adam Stagliano

Global Brand Leader: Peter Knowland

Additional Credits: Sotheby’s: Chief Marketing Officer: Alfredo Gangotena SVP, Global Head of Branding, Advertising & Loyalty: Giulia Costantini

Published: October 2014

Short Rationale (optional): Sotheby’s new multi-media global brand campaign, created by TBWA\London, has launched in print, out-of-home and across digital platforms in Hong Kong, New York and London.

The campaign was developed to reassert Sotheby’s position as the world’s preeminent player in the art market, by demonstrating its unassailable expertise and passion for art.

The campaign is TBWA’s first for the iconic brand since being awarded the account earlier in the year.

The print components of the campaign will be running regularly in the Financial Times, The New York Times and the South China Morning Post.

F/Nazca Saatchi & Saatchi: Skol 'Underwater'

Brand: Skol

Title: Underwater

Agency: F/Nazca Saatchi & Saatchi

Agency Website:

Executive Creative Director: Fabio Fernandes, Eduardo Lima

Creative Director: Theo Rocha

Creatives: Theo Rocha, Rodrigo Visconti, Pedro Hefs

Agency Producer: Victor Alloza, Renato Chabuh, Gisele Campos, Maira

Account Supervisor: Marcello Penna, Ricardo Forli, Rafael Cappelli, Marcela Paiva, Bárbara Gomes

Additional Credits: Media: Fábio Freitas, André Cais, Bruno Storace, Ricardo Barros, Vivian Simões,Thalles Reis

Planners: José Porto, Guilherme Pasculli, Victor Marx, Felipe Santini, Livia Pinheiro

Production House: PBA Cinema/Produtora Associados

Director: Jonathan Gurvit, Mayra Gama

Cinematographer: André Faccioli

Executive Producer: Mayra Gama

Producer: Luiz Armesto

Editor: Rami D’Aguiar

Production Designer:Muriel Rañi

Finalizador: André Baltrusaitis

Post Production: Clan VFX

Sound House: Tesi

Sound Design/ Arrangement: Leandro Beraldo, Silvio Piesco

Voice Over: Carolina Manica

Music: Tropkillaz ‘Baby Baby’}Client Approval:Pedro Earp, Fábio Baracho, Pedro Adamy, Taciana Avila]

Published: October 2014

Short Rationale (optional): This week Skol premieres the campaign for the launch of Skol Beats Senses, a product that will be distributed throughout the country and that, along with Skol Beats and Skol Beats Extreme, completes the portfolio of beers that represent the rhythms of the night #SkolBeatsSenses.

Without detailing the formula of the new Skol, the campaign created by F/Nazca Saatchi & Saatchi invites consumers to unravel the mystery of its flavour, and introduces the concept of: ‘New Skol Beats Senses. Blue on the outside. Mysterious inside.’ (a reference to the product's blue bottle).

For this reason, the television commercial is actually a party as indescribable as the new Skol Beats Senses. At the blue party – an homage to the colour of the Skol bottle, the DJ, barman, and clubbers are shown partying underwater. The film was shot entirely underwater, using specialized imported equipment to capture the scenes.

The awesome final result shows lightness of the movements that were made possible by strategically located divers for each actor to provide them with oxygen – invisible to the eye in the finished film.

The soundtrack for the 30” and 60” second commercials was created by the duo Tropkillaz, formed by DJ Zegon and André Laudz, and represented by the recently launched label Buuum by Skol Music.

Coley Porter Bell: Chivas Regal Extra 'Chivas Regal Extra Branding'

Brand: Chivas Regal Extra

Title: Chivas Regal Extra Branding

Agency: Coley Porter Bell

Agency Website:

Creative Director: Richard Clayton

Business Director: Alex Ririe

Client: Chivas Brothers, Pernod Ricard

Client contact: Frederic Gardelle

Client contact job title: Global Senior Brand Manager

Global Brand Director: Richard Black

Global Marketing Manager: Andrew Bardsley

Published: October 2014

Short Rationale (optional): Chivas Regal, the world’s first luxury whisky, is launching Chivas Regal Extra, the first expression to be added to the brand’s range of blended scotch whiskies since 2007*. The proposition and identity was developed by strategic branding consultancy Coley Porter Bell, and is set to hit the shelves this week.

The new product is a tribute to the founders of Chivas Brothers – James and John Chivas – who pioneered the art of blending whisky in the 19th Century to create a famously smooth house style. Chivas Regal Extra is a rich and generous blend that takes this signature style to a new taste experience. The concept -developed by Coley Porter Bell - aims to capture the opulence of the brand.

The overall design alludes to Chivas’ iconic visual equities such as the crest label and use of scrolls to hold the brand name. The agency has drawn on these elements in a contemporary way to provide a modern luxury aesthetic. The rich tones and textures provide depth to enhance the sensory experience from packaging through to the liquid itself.

Saatchi & Saatchi London: HSBC 'Anyone’s Game'

Brand: Anyone’s Game

Title: HSBC

Agency: Saatchi & Saatchi London

Agency Website:

Executive Creative Director: Kate Stanners

Copywriter: Gemma Philips

Art Director: Mark Slack

Planners: James Hillhouse, Enni-Kukka Tuomala

Account Handler: Mark Boyd, James Barker

Producer: David White

Media Buying Agency: Mindshare

Media Planner: Amy Keaney

Production Company: Outsider

Director: Scott Lyon

Editor: Art Jones, Work

Producer: Zeno Campbell-Salmon

Audio Post-Production Company: Factory

Sound Engineer: Anthony Moore

Published: October 2014

Short Rationale (optional): HSBC and Saatchi & Saatchi have launched a new global campaign to support the bank’s international golf sponsorship portfolio which supports all levels of the game from grassroots to elite.

Golf is quickly changing; with fresh audiences and new players from all over the world. HSBC's ambition is to open up the world of golf and the 'Anyone's Game' campaign is designed to bring that to life.

The campaign breaks on TV from 30th October across Pan-Asian countries, prior to the WGC-HSBC Champions in Shanghai. A 60” film made for YouTube, plus digital, print and outdoor will launch globally ahead of the Abu Dhabi HSBC Golf Championship in January. The campaign will support the HSBC golf portfolio, promoted in social channels via @HSBC_Golf and brought to life at their interactive villages at flagship events.

The campaign was produced in Chile and Shanghai with Director Scott Lyon and Photographer Dean Rogers.

HeyHuman: Sony '#GoTheDistance'

Brand: Sony

Title: #GoTheDistance

Agency: HeyHuman

Agency Website:

Production Company: LONDON:DC

Published: October 2014

Short Rationale (optional): In this campaign physical stamina meets phone stamina, as the Brownlee Brothers take on the Xperia Z3 from Sony.

The boys got on over 2 days as they see how much is possible on a single battery charge, in an endurance test like no other.

DDB Canada: Vancouver Opera ‘There’s a monster in all of us’

Brand: Vancouver Opera

Title: There’s a monster in all of us

Agency: DDB Canada, Vancouver

Agency website:

Murals / Video: “There’s A Monster In All Of Us”

Chief Creative Officer: Cosmo Campbell

Executive Creative Directors: Cosmo Campbell, Dean Lee

Associate Creative Director: Daryl Gardiner

Copywriter: Geoff Vreeken

Art Director: Daryl Gardiner

Additional Credits: Agency Producer: Erica Jonsson

Account Director: Amanda Downs

Strategist: Mdarty Yaskowich

Mural Artists: Ben Tour, Chairman Ting, Nick Gregson, Ola Vola

Mural Support and Space: The City of Vancouver, Ameresco, Bomber Brewing, The Beedie Group

Video Production: Salazar Films

Video Project Management: Field Trip

Stickboy Animations and Illustrations used in video: Giant Ant

Published: October 2014

Short rationale (optional): Addressing the flashpoint topic of bullying, Vancouver Opera’s new production of Stickboy is a courageous and visually stunning opera, which explores the inner life of a young boy transformed by bullying.

To draw a younger, more modern audience to the production, Vancouver Opera partnered with DDB Canada to create an awareness campaign that profiles the work of four Vancouver artists: Nick Gregson, Carson Ting, Ben Tour and Ola Volo.

Commissioned to create murals that interpret their own inner bullies as monstrous graffiti shadows, the artists’ work are placed to surprise new audiences in their community around the city of Vancouver.

The awareness initiative also includes a series of provocative posters that confront passers-by with aggressive statements to inspire reflection and empathy for those who are bullied.

Ogilvy and Mather Paris: Netflix 'GIFs'

Brand: Netflix

Title: GIFs

Agency: Ogilvy and Mather Paris

Agency website:

Executive Creative Director: Baptiste Clinet

Creative Director: Nicolas Lautier

Art Director: Julien Chiapolini

Copywriter: Riccardo Fregoso

Creative Assistant: Hélène Boudin

Additional Credits: Account: Business Director : Anne-Sophie Carbo, Account

Executive: Alexis Valero, Account Executive: Joo-Hyung LeeAssistant

Planning: Director of Strategy Integration: Alexandra Mimoun , Strategic Planner Amélie Delacour

Production: Producer: François Phan

Production Company: Delapost Paris

Media Agency: MEC, Screenbase

Published: October 2014

Short rationale (optional): Netflix wants to put content in people's lives, wherever they want, whenever they want, and in the way they want.

So it's only fitting that its communications does the same thing.

Ogilvy has created the first digital outdoor campaign made entirely with reaction GIFs that cleverly depicts the benefits of looking forward to coming home to Netflix into an engaging out of home GIF campaign.

The GIFs are designed and managed to be relevantly in context to its viewer's physical or emotional situation.

Keeping the GIF in a seemingly reactive mode to its environment, Ogilvy, Media Agency MEC and Screenbase communicate real-time with one another to prepare the GIFs to be in context to that day ahead’s weather, event and occurring news.

100 different GIFs will appear on more than 2,000 digital out-of-home screens throughout France.

Creative Inc: Skoff Pies 'Brand Creation & Packaging'

Brand: Skoff Pies

Title: Brand Creation & Packaging

Agency: Creative Inc

Agency website:

Creative Director: Mel O’Rourke

Art Director: Rachel Kerr

Designer: Fiona O’Leary

Copywriter: Mel O’Rourke, Fiona O’Leary

Illustrator: Fiona O’Leary

Photographer: Donal Skehan

Additional credits: Site Design, Naoise Ó Conchubhair,

Short rationale: Skoff Pies is a new range of pies by Donal Skehan, from the Irish TV series, Kitchen Hero. Creative Inc were approached to create this new brand and the packaging. The name ’Skoff’ came to us as its the verb which characterises how hearty, comfort food is devoured. We changed the C to the K, which allows for the Skehan name to connect with the brand, albeit in a subtle way. Skoff is a name which isn’t limited to just pies, and can be broadened to other product ranges and categories in the future.

Working closely with Donal and the Skehan family, it was important to us that Donal’s personality and love of all things retro was reflected in the new identity and packaging. The typography and stark graphic teeth are a playful homage to the works of iconic American designers such as Roy Kuhlman and Paul Rand.

BETC: 13ème RUE / NBCUniversal 'Don't Just Watch, Investigate'

Brand: 13ème RUE / NBCUniversal

Title: Don't Just Watch, Investigate

Agency: BETC

Agency Management: Christophe Neyret, Mathieu Laugier

Executive Creative Director: Stéphane Xiberras

Creative Director: Olivier Apers

Artistic Director: Alphons Conzen

Copywriter: Adrian Skenderovic

Photography: Leskennedys

Set Design: Benjamin Guilloneau

Published: October 2014

Short Rationale (optional): 13ème Rue, the French channel specialized in crime entertainment, is reaffirming its position as an expert in the genre with a new brand print campaign created by BETC.

The visuals perfectly illustrate the channel's promise, that you will be more than a passive witness. With 13ème Rue you will experience each criminal investigation on the inside, via a thrilling and challenging immersion in one of the many investigative scenarios the channel offers, be it a series or film.

The campaign visuals will be released throughout the year to coincide with the premieres of new series such as The Fall, Bates Motel, Chicago Fire...

CHI&Partners: Argos 'Windtunnel'

Brand: Agros

Title(s): Windtunnel

Agency: CHI&Partners

Agency website:

Executive Creative Director: Jonathan Burley

Creative Director:Jim Bolton

Creative: Ben Stump, Simon Findlater, Alexei Berwitz, Rob Webster

Additional Credits: Executive Producer:David Jones

Producer: Charlotte Stirrup

Production Assistant: Francesca Roberts

Business Director: Gary Simmons

Account Director: Zara Gregory and Charmaine Murray

Account Manager:Lily Fox

Production Company:Friend London

Director: Tim and Joe

Exec Producer:Luke Jacobs

Producer: Sonya Sier

Production Manager:Rebecca Mason, Amanda Tuckwell

Director of Photography:David Foster

Editing: Stitch

Editor: Leo King

Post Production: The Moving Picture Company

Post Production Producer:Phil Whalley and Jakub Chilczuk

Flame Artist:Jonathan Box

Audio:Sam Ashwell @ 750mph

Published: October 2014

Short Rationale (optional): ‘Windtunnel’, is the third ad in the brand’s new ‘Get Set Go Argos’ campaign. It shows four brightly dressed skydivers enter a wind tunnel to perform a mesmerising routine, picking up green packages as they go. The ad, created by CHI & Partners, launches on Saturday 1st November and demonstrates how by reserving online at Argos first, you can get instant pick up in store.

The ad is set to a Trentemøller Remix of Robyn’s ‘Konichiwa Bitches’. The latest ad was created by Ben Stump and Simon Findlater, and directed by Tim and Joe through Friend London.

M&C Saatchi: TfL 'Penny for London' integrated campaign

Brand: TfL

Title(s): Penny for London

Agency: M&C Saatchi

Agency website:

Art Director: Paul Hodgkinson

Copywriter: Paul Hodgkinson

Designer: Peter Jackson

Published: October 2014

Short Rationale (optional): M&C Saatchi has played a central role in bringing the world’s first city-wide contactless payment giving scheme – ‘Penny for London’ – to life. The innovative new micro-donation scheme, which allows Londoners to donate as little as 1p every time they make a contactless payment.

M&C Saatchi has worked on the scheme on a pro bono basis since the inception of the idea, and has developed all the branding, design, and logos for the campaign.

The integrated campaign – created by M&C Saatchi – will run across the Transport for London network, including a bus wrap, and in press, radio, digital, social media and online to raise awareness of the initiative and encourage Londoners to sign up.

LIFE: Monotype 'The Recorder'

Brand: Monotype

Title: The Recorder

Agency: Luke Tonge at LIFE

Agency website:

Creative Director: James Fooks-Bale

Art Director: Luke Tonge

Additional Credits: Editor: Emma Tucker

Published: October 2014

Short rationale: A complete redesign and relaunch of The Recorder – a magazine published by type foundry Monotype – as a contemporary, twice-yearly publication that explores the broader cultural context of type and design.

McCann London / MRM Meteorite: Qatar Financial Centre Authority 'Great Success Comes From Great Support'

Brand: Qatar Financial Centre Authority

Title: Great Success Comes From Great Support

Agency: McCann London / MRM Meteorite

Agency Website: www.

Chief Creative Officer: Laurence Thomson, Rob Doubal

CEO/Head of Planning: Zaid Al-Zaidy

Creative Director: Sanjiv Mistry, Jamie Mietz

Art Director: Jamie Mietz

Copywriter: Sanjiv Mistry

Head of Design: Gary Todd

Designer: Scott Silvey

Head of Art: Michael Thomason

Typographer: Gary Todd

Managing Partner: Russell Perry

Account Manager: Hermione Pooley, Richard Pike, Greg Hall

Project Manager: Anna Henderson, Caitlin Bant, Marianne Paton,

Head of Production: Sergio Lopez

Integrated Producer: Sophie Chapman-Andrews, Ross Walker, Pam Oskam

Retoucher: John Martin, Rob McDonald

Director: Jamie Mietz, Sanjiv Mistry

Editor: Rick Waller, Paul Jenkinson, Ipar Laimable

Sound Engineer: Tim Sutton

Head of New Business: Tom Rothenberg

Post production: Craft

Grade: MPC

Rights Management: Cord

Published: October 2014

Short Rationale (optional): McCann London and sister agency MRM Meteorite (both of McCann Worldgroup) unveiled the first phase of an international, integrated campaign that showcases the role that the Qatar Financial Centre Authority plays when helping businesses set up in the country.

The new global campaign is the first QFC Authority work to come out of the joint agencies of record after they were appointed in April 2014. The wider brief has included a full rebrand and refresh of all elements of the QFC Authority’s externally focusing touch-points, including the new website, intranet and extranet in order to be fit for purpose for the international business community. This new campaign marks the beginning of a strategically phased series of cross-platform activity that demonstrates the crucial role that support networks play in achieving success in every aspect of life.

The campaign takes a totally different approach to using famous names and faces by cropping them out of frame to highlight the figures behind the success of these globally recognised icons from the world of sport and entertainment. Instead of focussing on those who do the winning, claim the accolades and collect the prizes, Great Success Comes From Great Support recognises the vitally important role played by ensuring there is the very best support network in place and how crucial that is when it comes to laying the foundations that are needed to achieve great success.

Forevermark Skol Sotheby's

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