Ad of the Day: Halfords - Christmas Bikes
This lovely ad for Halfords feels really thoughtfully judged. First, it's true that despite the appeal of various games consoles and teccy gizmos that even the youngest children clamour for these days, there's still something fundamentally special about a bike - combining the novelty of freedom and independence with the physical connection of the outdoors
Creative Agency: Mother
Film Production: Somesuch & Co
Director: Aoife McArdle
Photography: André Chemetoff
Editor: Dan Sherwen @ Final Cut
Post Production: Finish
Sound Design: Sam Robson @ 750MPH
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Mother London
Mother is a creative agency with offices in London, New York and Buenos Aires. Mother is the UK’s largest independent advertising agency. The agency's philosophy is "To make great work, have fun and make a living. Always in that order."
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