Ad of the Day: Halfords - Christmas Bikes

This lovely ad for Halfords feels really thoughtfully judged. First, it's true that despite the appeal of various games consoles and teccy gizmos that even the youngest children clamour for these days, there's still something fundamentally special about a bike - combining the novelty of freedom and independence with the physical connection of the outdoors

Creative Agency: Mother

Film Production: Somesuch & Co

Director: Aoife McArdle

Photography: André Chemetoff

Editor: Dan Sherwen @ Final Cut

Post Production: Finish

Sound Design: Sam Robson @ 750MPH

Ad of the Day is brought to you in association with David Reviews.

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