Premier Foods is set to launch a TV ad, featuring Jenni Falconer, to promote two new Oxo cube flavours to be released exclusively in Scotland.
Falconer will showcase the chicken broth and ham flavours in two 30-second ads, giving Scottish mums a range of easy-to-make recipes on STV, when the ad goes live 1 November.
Premier Foods’ partnership with STV was created and negotiated by media agency Carat.
The campaign will feature on STV's video-on-demand channels, and will include a takeover of the broadcaster’s home page.
Helen Touchais, category marketing director of flavourings and seasonings at Premier Foods, said: “Due to the popularity of soup within the Scottish market, we are really excited about our new partnership with STV.
“We will be speaking to real mums, through Jenni Falconer, to help them with recipe inspiration and to showcase our new products. We are hoping these new TV ads will inspire mums and help drive sales for retailers.”