The Drum's Profile Hub Round-up: Rock of Ages, The Co-Operative Bank and Cruise Nation

Feast your eyes upon the creative crop coming through The Drum’s Profile Hub - marking the week’s best activity in marketing, PR and design.

First work is from S3 advertising which was tasked with designing the Rock of Ages the stage musical toured the UK in Cardiff.

The firm strategically placed six sheets and street vinyls in main arterial routes in Cardiff over a six-week period.

Following the campaign, the show sold out and with a claimed return on investment of 2,000 per cent for every £1 spent on the scheme’s digital element.

This was supported with some digital ads on some highly respected news outlets.

Next from Cuckoo was a brand advertising campaign for the Co-operative bank.

The agency created media for the bank included outdoor six sheets and 48 sheets which was backed by and online advertising, display and national press.

This is followed by Oakwood's designs for 123RF.com, a royalty-free micro stock image library. The agency was tasked with helping it stand out from prominent rivals such as Getty.

The aim of the ad was to demonstrate how the site was completely 'royalty-free'. This discrete approach resulted in the ad being exposed to 180,000 individuals.

Finally, here is Rooster PR’s exposure campaign for Cruise Nation, tasked with making consumers fall in love with its holiday packages.

Rooster’s pitches secured weekly hits in national and regional titles such as the Daily Mirror, the Independent, the Mail on Sunday, the Sun, the Scotsman, the Yorkshire Post and the Northern Echo among others.

In less than six months, Rooster generated 128 pieces of coverage, with 78 articles featuring the all-important Cruise Nation booking number.

That's all for this week - but to see more of the work in the Hub, click the link the to check out last week’s finest entries into the Drum Profile Hub.

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