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Premier Inn appoints Clarity PR to handle Hub tech hotel range launch

Launch: The Hub by Premier Inn hotel range

Premier Inn has appointed Clarity PR to handle the launch of its new technology-enabled suite of ‘hub’ hotels.

The rooms will allow guests access to free Wi-Fi and the ability to control everything from lighting to the TV channel using an app, and each 11.4 square metre room will come complete with a 40” smart screen TV.

Clarity won the brief following a competitive pitch, although Frank PR will retain its position handling Premier Inn’s main press enquiries and duties. Both agencies will work together to run the Hub by Premier Inn press office.

Simon Ewins of Whitbread Hotels & Restaurants, owner of Premier Inn, said: “Over four years in development and testing, the Hub by Premier Inn concept has been shaped by extensive guest research and aims to capture the imagination of guests who already rely on technology for many other aspects of their everyday lives.

“Clarity PR’s credentials in working with technology startups made them the ideal agency to help us launch the flagship hotel and app, and we felt its proposal best reflected the innovative nature of our new brand.”

The hub hotel range launches in November.

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