Currys PC World conclude ‘Would like to meet’ social video series
Currys PC World have concluded their ‘Would like to meet’ social video series with the publication of their third and final video in the tongue in cheek production.
Created by 1000heads the campaign seeks to highlight the relationship between consumers and technology by matchmaking them to their perfect products in a faux dating scenario.
Robbie Dale, Ideation director at 1000heads, said: “Currys PC World is an innovative and forward-thinking brand – the ‘Would like to meet’ social video series reflects this and the retailer’s keen focus on its customers. The video content is both entertaining and informative, and is tailored to really engage an online audience.”
Bridget Meiring, social media marketing manager at Currys PC World, added:“The ‘Would like to meet’ series reveals the playful side of the Currys PC World brand, and demonstrates well in a social context that shopping with us is a fun and rewarding experience. As we enter the busy Christmas period, these videos are a great way of reminding customers, both old and new, that we have something very special to offer – great tech and great customer service.”
The campaign is supported by word of mouth and social media.