Unicef has partnered with the England Footballer’s Foundation (EFF), which was established by England players in 2007, for a new four-year partnership to raise funds and awareness about the danger of malaria and the benefits of sleeping under a mosquito net.
To launch the partnership, England captain Wayne Rooney, along with goalkeeper Joe Hart, defender Gary Cahill and midfielder Jack Wilshere will feature in a poster campaign alongside school children.
Africa malaria is the biggest killer of children under five and globally it is the third single biggest killer of children, and the partnership will aim to push this message not just in the UK but worldwide.
Unicef UK executive director David Bull said: “The simplest way to keep children safe from malaria is to ensure that they sleep under a mosquito net, but many are still living without this basic life-saving need.
“The faces of the England football team are some of the most recognisable in the country so it is great to have them on board to help us raise awareness to tackle malaria and protect all those children in danger.”
The first of a series of fundraising events will take place on 30 October 2014 in London where a number of England players, including Danny Welbeck, Alex Oxlade Chamberlain and Jack Wilshere will manage football teams competing for the EFF Charity Cup.