Publish your content on The Drum

Nissan promotes electric light commercial van in £2 challenge

Nissan has sought to promote its first 100 per cent electric light commercial van in a campaign by Kitcatt Nohr’s DNA, which looks to show how businesses can complete a day’s work on just £2.

Having launched the week, the ‘£2 Challenge’ series of online videos demonstrates the benefits of the e-NV200 van, and features TV presenter Tommy Walsh.

Each of the short videos asks van drivers who have been using the e-NV200 as part of their daily routine if an electric vehicle really can deliver the goods.

DNA, the ‘Dedicated Nissan Agency’ of Kitcatt Nohr, aimed to show the e-NV200 as a cost-efficient and reliable alternative to traditionally-powered equivalents in the campaign through the video campaign.

The campaign has been amplified using social and paid promotion across Nissan Facebook, Twitter and YouTube channels, under the hashtag #eNV200.

By continuing to use The Drum, I accept the use of cookies as per The Drum's privacy policy