TV celebrities Helen Flanagan, Rylan Clark and Lucy Watson were among some famous names to take a walk through O2’s specially-created haunted house in London’s Jack The Ripper territory as part of its Connected Devices campaign.
‘O2 possessed’ saw VCCP Kin create a haunted house experience using the network brand’s connected Samsung devices. The spooky abode will now open its doors to around 50 selected members of the public over the Halloween period chosen through O2 Priority or through social media competitions.
The event uses smartwatches to monitor the ingoing and outgoing heart rates of the brave souls who enter the mock house-hunt for the soul of one of Jack The Ripper’s victims, and the experience is controlled using tablet, smartphone and smart TV software for everything down to the lighting – specialist bulbs which can have their colour altered through the Phillips Hue app.
Kristian Lorenzon, head of social media at O2, said: “We love helping customers get the most out of their technology, and O2 possessed helps bring smart technology to life in a really fun way.
“These days and nights of fright are powered by technology you can buy in O2 stores and that our O2 gurus can help set up, so we want to make the haunted house both inspiring and terrifying.”
Entrants to the house receive a video clip of their experience and O2 will use some of the content on its own online platforms to promote the Connected Devices campaign.