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Advertising Agency Advertising Census

The Drum’s first Advertising Census and Adverati reveal the top agencies and individuals in UK advertising


By The Drum Team, Editorial

October 29, 2014 | 3 min read

The Drum has published its inaugural Advertising Census, an in-depth review of the UK advertising agency sector, and the Adverati, a list of the top 100 individuals in advertising, in a special supplement accompanying today’s issue of The Drum.

The Drum Advertising Census
Ad Census and Adverati reveal key players in UK ad sector

Saatchi & Saatchi is ranked number one agency for financial performance in the UK, after performing best across financial performance indicators set by Kingston Smith W1. A successful year for the company has included high-profile campaigns for EE, Direct Line, Visa, Toyota Aygo and HSBC. The agency is closely followed by AMV BBDO, Grey, DDB UK and Ogilvy & Mather in the financial rankings.

Agencies were also ranked for client satisfaction, using the Recommended Agency Register's system of client ratings. Performing best in this ranking was The Gate Worldwide, while DDB UK was ranked top for both peer recommendation and creative performance.

Appearing in the top 20 of each of the tables, and achieving the highest average rank across all, is Wieden+Kennedy, earning it the title of number one elite agency in the Census.

The rankings can be viewed on a micro-site here.

Rory Sutherland, vice-chairman at Ogilvy & Mather, takes the number one spot in this year’s Adverati, a list of the top 100 most influential people in advertising. Starting his career with a graduate traineeship at Ogilvy & Mather in the 1980s, Sutherland has risen through the ranks to become the group’s UK vice-chairman, and OgilvyOne London’s executive creative director, earning a reputation along the way for being one of the industry’s most outspoken and original thinkers, and one of its most influential speakers.

He most recently co-founded the company’s behavioural sciences practice #OgilvyChange alongside director of strategy integration Jez Groom.

Camilla Harrisson of Anomaly London ranks second in the Adverati. With 20 years' experience in the industry, Harrisson has held roles at WCRS, Wieden+Kennedy, Leo Burnett and M&C Saatchi. She joined Anomaly as chief executive this month.

Grey London chief executive Chris Hirst, Trevor Robinson, founder and executive creative director of Quiet Storm, and AMV BBDO chairman and group chief executive Cilla Snowball, comprise the top five alongside Sutherland and Harrisson.

You can find out who else made it into the Adverati here.

The report into the UK advertising landscape, sponsored by iStock and published alongside The Drum today, includes research into the financial health of agencies, as well as rankings for client satisfaction, peer recommendation and creative performance. It also includes features on key takeover targets, how the holding groups approach acquisitions, agency perspectives on industry trends and profiles on each of the 100 individuals to make it into the Adverati. Get hold of a copy here.

Advertising Agency Advertising Census

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