Warburtons and the British Heart Foundation partner for two-year healthy eating drive
Warburtons and the British Heart Foundation (BHF) have inked a two-year deal which will see the bakery brand and charity work to raise awareness of the importance of healthy eating to maintain a healthy heart.
As part of the campaign Warburtons will display the BHF logo and key campaign messages over the next two years on all Wholemeal bread packaging; to communicate the benefits of eating starchy carbohydrates.
The partnership will also see BHF aim to spread its message to the 6.8m million households that buy the bakery brand’s products.
Neil Campbell, managing director at Warburtons said: "This long-term partnership is a first in Warburtons 138 year history. We have a natural fit with the BHF as we both have families at the heart of what we do, and we have shared goalsin health and nutrition.
The partnership activity kicked off with Warburtons supporting the BHF’s Call Push Rescue (CPR) national campaign to create a ‘Nation of Lifesavers’, by providing all adults and children with the means to learn CPR skills.
A call to action is featured on all Warburtons 400g and 800g Wholemeal bread.