Taco Bell has ditched its social channels, including Twitter and Facebook, for the day in order to launch its mobile ordering tool.
Each social platform will just provide a link to the new mobile ordering platform to promote the fact that to Taco Bell is #onlyintheapp.
“Decades ago, your car keys were the ticket to convenience at the drive-thru. Today as food culture changes and generations grow up with smart phones, our customers seek restaurant experiences that fit their lifestyle,” said Brian Niccol, president of Taco Bell Corp.
“We believe mobile ordering and payment is the biggest innovation since the drive-thru. Our new mobile ordering app is just the beginning of how we’re using technology to break down the walls of our restaurants and become more transparent with our customers about our food.”
The campaign includes mobile design and digital campaign by DigitasLBi with TV spot production from Deutsch L.A.