New Android app SnapDonate allows users to donate to charities on a one-off basis, just by focussing their camera on the charity’s logo.
Available to use offline, the app recognises the logo from posters, bags or other marketing, and allows the user to send a donation handled through JustGiving.
Mark Warrick, founder and chief technology officer of The SnapDonate Foundation said: “In all the years I ran Busking Cancer to raise funds for Cancer Research UK, it was incredibly frustrating to see the look in people’s eyes when they were inspired to donate during a gig but just didn’t have cash on them. I vowed to enable people to help the causes they care about, without making it a chore for charities.
“The new SnapDonate app is the first fruit of this labour of love. It is our gift to society. Pure and simple.”
It is currently available for 13,000 UK charities, including Alzheimer’s Society, Amnesty International, Cancer Research UK, Children in Need, NSPCC and the Royal British Legion.
SnapDonate is expected to be rolled out to iOS in the coming weeks.