Twinings looks to show off new range of tea with BrandOpus packaging
Twinings has sought to reignite Britain's passion for tea with a new range of blends, featuring packaging by BrandOpus.
Bold Kenyan and Moroccan Mint are among the 22 new contemporary blends available in the Origins range.
Heather Hartridge, marketing director at Twinings, said of the project: “BrandOpus has partnered with us strategically and creatively to redefine consumers’ perceptions of Premium Tea through designs that reflect the evocative world of Twinings tea in an accessible yet ever stylish way.”
The agency designed the packaging to convey the idea of brewing and the aroma coming from the teacup.
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