Whisky brand Johnnie Walker has announced plans to review its global creative account,
The pitch process is being handled internally, with a closed shortlist of agencies including BBH, which has held the account for 15 years.
The Diageo-owned brand does work with other agencies worldwide, such as Anomaly New York.
Said Guy Escolme, global brand director of Johnnie Walker: “The brand’s relationship with BBH has been hugely successful, with the agency producing award-winning work of outstanding creativity.
“As the market leader, Johnnie Walker feels the time is right to invite selected agencies, including BBH, to look at how we take the brand forward into the future.”
It is unknown how many agencies are on the shortlist.