Diamond brand Forevermark has created a modern love story in its new ad, created by created by JWT London.
The campaign looks at how, in a world where promises are cheap, a Forevermark diamond is ‘strong and enduring’.
Directed by Benjamin Millepied, the French dancer and choreographer who choreographed Black Swan, the black and white ad shows a couple, connected through their Forevermark diamond.
As well as the 60" spot, the ad will be aired on TV in 30 and 15-second spots. This will be supported by print and outdoor.