Financial Times unveils FirstFT email aggregator to cut through stream 'information overload'
The Financial Times has unveiled a FirstFT email aggregator for readers using news from FT and other sources to provide readers with key news items amid an “information overload”.
The email will be produced by a new editorial team led by new head of aggregation Andrew Jack, and will be modified to suit readers in different regions and time zones.
In a statement, Jack claimed that an “information overload” was driving readers away from content streams in favour of a more specialist aggregations.
“In an age of information overload where readers are shying away from the perpetual social media stream, trusted editorial judgement and aggregation is an increasingly valuable convenience for busy readers,” he said.
“FirstFT is carefully crafted, analysed and illustrated by our world-class journalists and provides a new way for readers to get the FT’s take on the essential news of the day.”
The launch follows the creation of the FT Antenna website, an “experiment” which capitalises on the popularity of stream content by combining curation and aggregations of news through a Twitter algorithm and presenting it in a stream style.