CP+B wins Infiniti creative brief
The creative account for Infiniti – the luxury division of Nissan – has gone to Crispin Porter + Bogusky following a lengthy pitch involving BBH, Goodby, Silverstein & Partners and Anomaly.
The account was previously handled by TBWA.
It is the agency's largest win to date, with account revenue estimated at $30m and $450m is spent on media annually, according to a proposal request published by Ad Week.
Vincent Gillet, Infiniti vice president of global marketing, said the agency was chosen for its ability to “launch and nurture brands.”
“Their strength in leveraging multiple communications channels made them the obvious choice as our marketing partner, and we look forward to their fresh thinking as we continue growing Infiniti’s stature,” he added.
The account will predominantly be handled out of the agency’s Boulder, Colorado, office where CP+B will work on the brand’s marketing planning and creative development.
However, regional offices for the agency will also be established around the globe to service key regional Infiniti markets, including China, Europe and North America.
Steve Erich, president at CP+B said it will look to build on the brand’s “reputation for advanced technologies, exceptional craftsmanship and emotive designs.”
Infiniti noted a 20 per cent increase in global sales for the first nine months of 2014. Over the next five years, it plans to expand its product portfolio by 60 per cent.
The search was led by Roth Observatory, a global agency search firm based New York.
Last month it was reported that Mini was to appoint Crispin Porter & Bogusky London for a global creative brief that would launch of the new Mini Clubman.