By Ishbel Macleod | PR and social media consultant

October 27, 2014 | 1 min read

Virgin Media has asked the public if they are a night owl, desperate to watch ‘just one more episode’ of a TV show, in its latest ad.

Launched during the X Factor on Saturday night (25 October), the ad introduces Ally the barn owl, the second in a series of new characters following the promotion of Ed, a sofa bear who likes to hibernate in front of the TV for entire weekends.

Richard Larcombe, director of brand and marketing at Virgin Media, said: “From Breaking Bad to The Lego Movie, we’ve got it on Virgin Media. Customers love searching the vast range of shows, box sets and films whether they’re at home or on the go.

"In our new campaign, we want to celebrate the fact that people watch their favourite entertainment in their own way – and whether they’re a Sofa Bear, a Night Owl or some other species, Virgin Media is the perfect habitat for all their TV needs.”

The ad was created by BBH, with media planning handled by Fifty6.

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Bartle Bogle Hegarty is a Global advertising agency. Founded in 1982 by British ad men John Bartle, Nigel Bogle, and John Hegarty, BBH has offices in London, New York, Singapore, Shanghai, Mumbai, Stockholm and Los Angeles and employs more than 1000 staff worldwide.

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