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Adam&eveDDB work for Foster’s scoops Grand Prix at IPA Effectiveness Awards

By Ishbel Macleod | PR and social media consultant

Adam & Eve

|

IPA article

October 27, 2014 | 5 min read

Foster's, Heineken UK by adam&eveDDB won the Grand Prix at the Grand Prix at IPA Effectiveness Awards on 27 October, while Sainsbury’s was awarded for its Dedication to Effectiveness.

In total, nine gold, 13 silver and 13 bronze prizes were awarded, along with eight special prizes.

OMD was named Effectiveness Network of the Year, while Grey London scooped Effectiveness Company of the Year.

Foster's good call ad: adam&eveDDB

Lorna Hawtin, disruption director at TBWA Manchester and 2014 convenor of judges for the IPA Effectiveness Awards, said: "The Grand Prix-winning Foster’s campaign, for example, is a real fight back story with a happy ending. The judges admired not only the scale of effect versus competitors and previous winners, but also the particular contribution of insight-led creativity to this brand’s obvious resurgence."

The full list of winners can be seen below:

Special prizes

Grand Prix

Foster's, Heineken UK by adam&eveDDB

Effectiveness Network of the Year

OMD

Effectiveness Company of the Year

Grey London

Best Dedication to Effectiveness

Sainsbury's

Best Multi-Market

Only, Bestseller by Grey London and UncleGrey (Denmark)

Best Small Budget

Pancreatic Cancer Action, Pancreatic Cancer Action by Team Darwin

Best International

National Depression Initiative (NDI), Health Promotion Agency by FCB New Zealand

The Channon Prize for Best New Learning

London 2012 (Travel Demand Management), Olympic Delivery Authority / Transport for London by M&C Saatchi

Gold winners

British Heart Foundation by Grey London

Dacia, Renault UK by Publicis London and Manning Gottlieb OMD

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Foster's, Heineken UK by adam&eveDDB

London 2012 (Travel Demand Management), Olympic Delivery Authority / Transport for London by M&C Saatchi

Mercedes-Benz by AMV BBDO

National Depression Initiative, Health Promotion Agency by FCB New Zealand

Only, Bestseller by Grey London and UncleGrey (Denmark)

Pancreatic Cancer Action, Pancreatic Cancer Action by Team Darwin

Specsavers, Specsavers Optical Group by Manning Gottlieb OMD

Silver winners

Aldi UK & Aldi Ireland by McCann Manchester

Be Clear on Cancer, Public Health England by M&C Saatchi

Cuprinol, AkzoNobel by 18 Feet & Rising

EasyJet by VCCP and OMD

Everest by MBA and MediaCom

Fire Safety, Department for Communities and Local Government by RKCR/Y&R

Group of Humanitarian Attention to the Demobilised, Colombian Minstry of Defense by Lowe and Partners (Columbia)

ITV by ITV

Mobile Internet, Deutsche Telekom by DDB Tribal Group (Germany)

Premier Inn, Whitbread by RKCR/Y&R

Ready Baked Jackets, McCain by PHD Media

Sainsbury's by AMV BBDO, Blue Rubicon, PHD Media and Sainsbury's

The Salvation Army, The Salvation Army by Mike Colling & Co and WPN Chameleon

Bronze winners

Aviva by AMV BBDO

EDF Energy by AMV BBDO and Havas Media

Expedia by Ogilvy & Mather London and Expedia

Fairy, Procter & Gamble by Grey London

First Direct by JWT

Garnier UltraLift, L'Oréal by Publicis London

Kärcher UK by Kärcher UK

Lux, Unilever by JWT Tokyo and Unilever (Japan)

Make Health Last, Heart and Stroke Foundation of Canada by Lowe Roche (Canada)

Mattessons / Fridge Raiders, Kerry Foods by Saatchi & Saatchi

McDonald's Denmark by OMD Denmark and DDB Copenhagen

MILO, Nestlé Malaysia by Ogilvy & Mather

Sensodyne Pronamel, GlaxoSmithKline by Grey London

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