Adam&eveDDB work for Foster’s scoops Grand Prix at IPA Effectiveness Awards
Foster's, Heineken UK by adam&eveDDB won the Grand Prix at the Grand Prix at IPA Effectiveness Awards on 27 October, while Sainsbury’s was awarded for its Dedication to Effectiveness.
In total, nine gold, 13 silver and 13 bronze prizes were awarded, along with eight special prizes.
OMD was named Effectiveness Network of the Year, while Grey London scooped Effectiveness Company of the Year.
Lorna Hawtin, disruption director at TBWA Manchester and 2014 convenor of judges for the IPA Effectiveness Awards, said: "The Grand Prix-winning Foster’s campaign, for example, is a real fight back story with a happy ending. The judges admired not only the scale of effect versus competitors and previous winners, but also the particular contribution of insight-led creativity to this brand’s obvious resurgence."
The full list of winners can be seen below:
Special prizes
Grand Prix
Foster's, Heineken UK by adam&eveDDB
Effectiveness Network of the Year
OMD
Effectiveness Company of the Year
Grey London
Best Dedication to Effectiveness
Sainsbury's
Best Multi-Market
Only, Bestseller by Grey London and UncleGrey (Denmark)
Best Small Budget
Pancreatic Cancer Action, Pancreatic Cancer Action by Team Darwin
Best International
National Depression Initiative (NDI), Health Promotion Agency by FCB New Zealand
The Channon Prize for Best New Learning
London 2012 (Travel Demand Management), Olympic Delivery Authority / Transport for London by M&C Saatchi
Gold winners
British Heart Foundation by Grey London
Dacia, Renault UK by Publicis London and Manning Gottlieb OMD
Foster's, Heineken UK by adam&eveDDB
London 2012 (Travel Demand Management), Olympic Delivery Authority / Transport for London by M&C Saatchi
Mercedes-Benz by AMV BBDO
National Depression Initiative, Health Promotion Agency by FCB New Zealand
Only, Bestseller by Grey London and UncleGrey (Denmark)
Pancreatic Cancer Action, Pancreatic Cancer Action by Team Darwin
Specsavers, Specsavers Optical Group by Manning Gottlieb OMD
Silver winners
Aldi UK & Aldi Ireland by McCann Manchester
Be Clear on Cancer, Public Health England by M&C Saatchi
Cuprinol, AkzoNobel by 18 Feet & Rising
EasyJet by VCCP and OMD
Everest by MBA and MediaCom
Fire Safety, Department for Communities and Local Government by RKCR/Y&R
Group of Humanitarian Attention to the Demobilised, Colombian Minstry of Defense by Lowe and Partners (Columbia)
ITV by ITV
Mobile Internet, Deutsche Telekom by DDB Tribal Group (Germany)
Premier Inn, Whitbread by RKCR/Y&R
Ready Baked Jackets, McCain by PHD Media
Sainsbury's by AMV BBDO, Blue Rubicon, PHD Media and Sainsbury's
The Salvation Army, The Salvation Army by Mike Colling & Co and WPN Chameleon
Bronze winners
Aviva by AMV BBDO
EDF Energy by AMV BBDO and Havas Media
Expedia by Ogilvy & Mather London and Expedia
Fairy, Procter & Gamble by Grey London
First Direct by JWT
Garnier UltraLift, L'Oréal by Publicis London
Kärcher UK by Kärcher UK
Lux, Unilever by JWT Tokyo and Unilever (Japan)
Make Health Last, Heart and Stroke Foundation of Canada by Lowe Roche (Canada)
Mattessons / Fridge Raiders, Kerry Foods by Saatchi & Saatchi
McDonald's Denmark by OMD Denmark and DDB Copenhagen
MILO, Nestlé Malaysia by Ogilvy & Mather
Sensodyne Pronamel, GlaxoSmithKline by Grey London
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