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Ad of the day: Sony - 4K Ice Bubbles

The devil is in the detail - as they say - and these devilish new televisions from Sony certainly offer to show you the details. In this beautifully-filmed commercial, we can see ice crystals forming on soap bubbles let loose by a couple of youngsters in a freezing terrain. Even if you're not watching in 4K, the effect is mesmerising and as soon as the broadcasters catch up with the latest advances, we'll all be upgrading.

Creative Agency: adam&eveDDB

ECD: Ben Tollett / Ben Priest / Emer Stamp

Creative: Frances Leach / Christopher Bowsher

Planner: Toby Harrison

Film Production: Wanda

Director: Leila & Damien De Blinkk

Editor: Ben Campbell @ Cut+Run

Post Production: MPC

Sound Design: Sam Ashwell @ 750MPH

Media Agency: Mediacom

Ad of the Day brought to you in association with David Reviews.