The devil is in the detail - as they say - and these devilish new televisions from Sony certainly offer to show you the details. In this beautifully-filmed commercial, we can see ice crystals forming on soap bubbles let loose by a couple of youngsters in a freezing terrain. Even if you're not watching in 4K, the effect is mesmerising and as soon as the broadcasters catch up with the latest advances, we'll all be upgrading.
Creative Agency: adam&eveDDB
ECD: Ben Tollett / Ben Priest / Emer Stamp
Creative: Frances Leach / Christopher Bowsher
Planner: Toby Harrison
Film Production: Wanda
Director: Leila & Damien De Blinkk
Editor: Ben Campbell @ Cut+Run
Post Production: MPC
Sound Design: Sam Ashwell @ 750MPH
Media Agency: Mediacom
Ad of the Day brought to you in association with David Reviews.