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Topics include: Direct to consumer / E-commerce / Data & privacy / Martech

Vine Chart: Lacoste, Glorious Food and The White House take the top spots

Welcome to The Drum's Brand Vine chart, in association with Brands on Vine, a rundown of the latest Vines created by global brands.

The chart is ranked on the number of loops generated by brands on the video sharing service each week.

This week Lacoste took the number one spot thanks to a Vine featuring a cute dog sporting one of the French clothing firm's classic polo shirts.

The clip of the pooch, which belongs to professional YouTuber Zach King, increased the brand's loop count by 5,459 per cent.

Meanwhile, a montage of Glorious Food's new 'Skinnylicious' soup range gained the luxury food producer second place and boosted its loop percentage by 780, bringing the total number of loops up to 446,373.

The Whitehouse completes the top three with a clip of Michelle Obama dancing with a turnip.

The six-second video was filmed in response to a question asked by Obama impersonator Iman Crosson during a round of #AskTheFirstLady.

Harvey Nichols, Starbucks and Opel also made it into the chart this week.

Vine Chart

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