Fremantle Media Coca-Cola Marketing

People on the move: hires and departures at Weve, Coca-Cola, Vue, MailOnline and more


By Natalie Mortimer, N/A

October 24, 2014 | 11 min read

This week has seen another wave of appointments and departures at brands, media owners and agencies. The Drum has rounded up the key moves below.

Weve names Richard Shamsi as new chief financial officer


Mobile marketing joint venture between O2, EE and Vodafone - Weve - has appointed The Daily Mail Group’s Richard Shamsi as chief financial officer.

Having worked for 11 years with DMG, Shamsi initially ran a multi-million pound acquisition programme, acquiring many high-profile digital brands such as and

He then became chief financial officer and chief operating officer for and, two of these acquired brands.


After seven years at the helm, Coca-Cola chief marketing and commercial officer, Joe Tripodi has announced he will be replaced by Marcos De Quinto upon his retirement in February 2015.

During his tenure Tripodi oversaw one of the firm’s most successful campaigns, ‘Open Happiness’, which won the Cannes Lions Creative Marketer of the Year Award in 2013.

De Quinto, the current president of Coca-Cola’s Iberia business unit and vice president of the Europe Group, has been in the role since 2000. He will work with Tripodi in the months following his appointment to ensure a smooth transition.

Vue Entertainment

Vue Entertainment International has appointed Alison Cornwell as chief financial officer with immediate effect to assume the responsibilities previously held by deputy chief executive Alan McNair.

Cornwell has previously held roles at Disney’s International TV business, where she oversaw significant growth in Disney’s TV licensing business and was a non-executive producer on GMTV.

McNair will continue to work alongside Richards in his capacity as deputy chief executive.


MailOnline has appointed Clare Rush to serve as its deputy chief revenue officer, reporting directly to chief revenue officer Melanie Scott, where she will be responsible for growing UK revenues and nurturing client relationships and partnerships with the website's commercial team.

Rush joins MailOnline from MEC where she was responsible for driving the commercial delivery for clients and the agency for investment, most recently overseeing the integration of its print and digital teams to form a new paid display department.


SuperGroup, the parent company of fashion brand Superdry has appointed the short-lived Co-op Group chief executive Euan Sutherland to replace founder and chief Julian Dunkerton who has moved to the newly created role of product and brand director.

Sutherland, who dramatically resigned from the troubled Co-op Group after calling it “ungovernable” in March this year, will be responsible for delivering the growth plans of the company over the coming years.

The Drum

The Drum has promoted its editor-at-large Dave Birss to the newly created position of head of TV.

Birss has been the PPA Media Brand of the Year’s editor-at-large for the last two years, and will continue in that role while also heading up its new TV content arm.

He has spent much of the last year in the role of head of culture and innovation for ESI Media – the company behind The Independent, Evening Standard and London Live TV channel. During his time there he helped develop a creative culture and to innovate across media channels.


Jaywing has appointed Alex Race as head of user experience, where he will manage the delivery of user research, early stage concepting and requirements gathering.

Joining from British Gas, where he held the role of head of UX and design, Race headed a 25-strong team.


FremantleMedia has appointed former Publicis Entertainment’s managing partner Samantha Glynne to the newly created role of vice-president of branded entertainment as it looks to widen branded content tie-ups with advertisers for shows including The X Factor, Britain’s Got Talent and Idols.

Glynne, who was head of commercial content at All3Media prior to her time at Publicis, will also focus on driving new commercial and digital opportunities for advertisers with new branded content formats and experiences, globally.

Johnston Press

Johnston Press has hired former BBC Online marketing head Terry McGrath as senior director of brand and product marketing.

In the newly-created role, McGrath will take responsibility for brand management across the publisher’s 200+ portfolio, and work on product development and ongoing marketing.

McGrath was previously responsible for developing products in the BBC portfolio such as the iPlayer.


Naked has appointed Cheil London’s Cyrus Vantoch-Wood to its team as head of creative, UK.

He will report into Izzy DeBellis, who joined Naked as group chief creative and strategy officer earlier this month, developing the newly combined offering and leading the UK creative team.


True, the digital marketing agency, has announced the appointment of James Caig as its head of strategy, after poaching him from Isobar where he performed an identical role.

Marking 10 years of business which recently saw them move into new offices, the appointment will dovetail with the launch of a new website later in the year.

Caig has 15 years’ experience in the digital advertising and media strategy sector, latterly serving as head of social strategy at Isobar from 2013.


Communspace has appointed Franco Bonadio as chief creative officer, where he will provide tangible products, innovations, communications and designs for the consumer collaboration agency.

Bonadio previously held the role of global creative director at Bodyshop, and then became chief executive officer at Identica, where he oversaw new product development for drink brands such as Bacardi, Peroni and Martini.

CTI Digital

CTI Digital has bolstered its senior management team with the appointment of Ian Cassidy as the agency’s new head of Magento.

Cassidy joins the CTI Digital team after three years working for mobile phone retailer, Phones4U, where he played a vital role in helping to migrate the company’s legacy systems to a new digital platform, the biggest digital transformation in the company’s history.


Creative communications agency Initials is growing its creative department with four new hires, including ex-Haygarth associate creative director Dan Jerrard as its new creative director.

The appointments mark the launch of a company-wide development programme aimed at bringing Initials’ youngest talent and most experienced employees together.

In the new position, Jerrard will play an important role in kick-starting the programme within the creative team, having helped to double the size of the creative department at Haygarth since he joined in 2011.

Critical Mass

Sascha Reeb and Caroline Barker have both left Huge to join Critical Mass taking on the roles of executive creative director and new business director respectively.

As executive creative director Reeb will lead all creative output from the agency’s London office, working across its client portfolio. He will also sit on the executive creative council for Critical Mass global, inputting into the creative for global clients. The role sees Reeb working alongside managing director Matt Kwiecinski in London and reporting to global chief creative officer Conor Brady.

Palmer Hargreaves

Integrated marketing communications agency Palmer Hargreaves has promoted Mick Stoves as UK managing director.

Stoves has been at Palmer Hargreaves for 18 years and is a shareholder of the PH Group. Over the years he has worked in both account handling and business development roles.

The appointment follows news that the company has now opened its latest office in Shanghai and is working on two projects for a premium automotive manufacturer.

Time Inc

Publisher Time Inc UK has strengthened its mobile and video capabilities with the creation of two new senior positions on its digital team.

The new roles – head of video and head of mobile – give greater focus to these growing areas and the opportunity to enhance digital experiences for consumers and advertising partners.

Mick Greenwood has taken the role of head of video, responsible for video strategy and promoting video across editorial, publishing and sales teams. He joins from MSN where he was managing editor of video and built the company’s original video team.

Richard Giddings is promoted to head of mobile, responsible for the company’s mobile product strategy and driving best practice. Previously digital editions programme manager, Giddings led the delivery of Time Inc UK’s titles to all major digital newsstands. Prior to joining the company, he was IT project manager at Virgin Mobile.


Media agency MEC has promoted Rob Lynam to the newly created position of head of trading while Emma Dibben has been made head of display.

Lynam, as head of trading, will be responsible for leading all the trading needs of MEC’s clients. He will continue to develop strong working relationships with Print and Digital media owners, identifying opportunities in the market and delivering the best media value solutions for MEC’s clients.

As head of display, Dibben will lead the display activation team, a team recently formed following the integration of the print and digital teams. Dibben will be working to ensure that MEC delivers the highest level of planning and buying performance in these specialist areas.

Lynam and Dibben will report into Phil Wise, who takes on the role of sole head of investment following the departure of Clare Rush with whom he previously shared responsibility.


Digital agency Zone has bolstered its senior client services and design teams as part of its ongoing ambitious growth strategy.

Former AKQA client partner Richard Hedges joins as business director of a 30-strong team working across key accounts including Virgin, London Gatwick Airport, the BBC and Prezzo. He was previously head of client service at Collective, where he was responsible for a portfolio of accounts including B&Q, Sony and Penguin Random House.

Meanwhile, Paola Pisacane has been hired as client partner across the BT team. A former client services director at WPP-owned SYZYGY Group and director at DIGITAS, she will lead a multi-disciplinary team of 18, to deliver below-the-line and digital content-focused campaigns and programmes for BT Sport and BT TV.

Also joining the company is Ex Wieden & Kennedy design manager Brian Troyer who will act as head of creative design, leading a team of twelve designers across accounts including Coca Cola, The Nike Foundation and Tesco.

Want to get your career on the move? Find the latest industry opportunities on The Drum Job page and follow @TheDrumJobs for updates.

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