Ad of the Day: The world after Nicki Minaj rocked the 2014 MTV EMA
With the MTV Europe Music Awards (EMA) poised and ready to hit Glasgow on Sunday 9 November MTV has ramped up its advertising efforts with this trail starring awards host Nicki Minaj.
As excitement builds ahead of the event the advert shows a post-EMA world where Minaj’s expert hosting has propelled her star status further than ever before.
The advert, set to Minaj’s latest release ‘Anaconda’, sees her being handed the ‘Key to the World’, opening ‘Anaconda: The Opera’, hosting a Letterman-style show ‘Nicki at night’, and staking a claim on the moon.
Though unlikely to ever happen – there’s only so much Nicki Minaj the world can handle – the advert perfectly captures the fun and irreverent nature of the EMA.