After seven years at the helm, Coca-Cola chief marketing and commercial officer, Joe Tripodi has announced he will be replaced by Marcos De Quinto upon his retirement in February 2015.
During his tenure Tripodi oversaw one of the firm’s most successful campaigns, ‘Open Happiness’, which won the Cannes Lions Creative Marketer of the Year Award in 2013.
De Quinto, the current president of Coca-Cola’s Iberia business unit and vice president of the Europe Group, has been in the role since 2000. He will work with Tripodi in the months following his appointment to ensure a smooth transition.
Muhtar Kent, chairman and chief executive officer of the Coca-Cola Company, said: “During his tenure, Joe has successfully led our Company’s worldwide marketing and commercial organization, and played a vital role in building and leveraging our marketing capabilities and talent around the globe.
“I want to thank Joe for his leadership, dedication and many contributions to our business, and wish him and his family much happiness in his retirement.”
The soft drinks manufacturer last month launched teamed up with actress Rosie Huntington-Whitley to create a series of pop-up shops to raise awareness of its newest brand to hit the market, Coca-Cola Life.