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Moving toward a sustainable future: The innovation and transformation of the food industry

Kees Kruythoff

chairman and chief executive officer

Sir Martin Sorrell

founder & executive chairman

Ad of the Day: Kit Kat - 'Splactor'

Director Misha Manson-Smith has drawn a marvellous performance from the protagonist in this lovely viral which introduces us to the world's first 'splactor'.

Not content with using one character to showcase his talent, actor Martin Mahogany ambitiously plays two parts at the same time. Well, not quite at the same time... the two sides of his body wear different costumes and make-up so that he has to turn 180 degrees to switch character, as we learn in an explanation offered with perfect deadpan.

The advertised confectionery also has two sides to it and it's put to Mahogany that Kit Kat may have been inspired by his innovative approach. He's certainly willing to buy into this idea so if you see the words 'thank-you Martin' on the back of a wrapper, you'll know why.

Creative Agency JWT London

Creative Director Jason Berry

Account Manager Amy Wright

TV Producer Victoria Dashwood-Quick

Film Production Rogue Films

Director Misha Manson-Smith

Producer James Howland

Production Ass'nt Hannah Cooney

Photography Daniel Trapp

Editor Nick Allix @ The Playroom

Post Production Cherry Cherry

Sound Design Steve Lane @ Grand Central

Ad of the Day is in association with David Reviews.