Director Misha Manson-Smith has drawn a marvellous performance from the protagonist in this lovely viral which introduces us to the world's first 'splactor'.
Not content with using one character to showcase his talent, actor Martin Mahogany ambitiously plays two parts at the same time. Well, not quite at the same time... the two sides of his body wear different costumes and make-up so that he has to turn 180 degrees to switch character, as we learn in an explanation offered with perfect deadpan.
The advertised confectionery also has two sides to it and it's put to Mahogany that Kit Kat may have been inspired by his innovative approach. He's certainly willing to buy into this idea so if you see the words 'thank-you Martin' on the back of a wrapper, you'll know why.
Creative Agency JWT London
Creative Director Jason Berry
Account Manager Amy Wright
TV Producer Victoria Dashwood-Quick
Film Production Rogue Films
Director Misha Manson-Smith
Producer James Howland
Production Ass'nt Hannah Cooney
Photography Daniel Trapp
Editor Nick Allix @ The Playroom
Post Production Cherry Cherry
Sound Design Steve Lane @ Grand Central
Ad of the Day is in association with David Reviews.