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Personalisation Luxury

Small Luxury Hotels of the World revamps digital offering and positions itself as the “champions of small”

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By Natalie Mortimer, N/A

October 22, 2014 | 2 min read

Boutique hotel booking site Small Luxury Hotels of the Word (SLH) has launched a new digital platform and brand positioning as it looks to align its luxury travel experience with its online offering.

Digital agency Possible revamped the brand’s digital experience across all platforms including tablet and mobile, and worked with SLH to define its overall global brand positioning as the ‘Champions of Small’.

Through a new tone of voice as well as a fresh look and feel, the brand is using the platform to showcase the details and individual experiences that separate small, independently owned luxury

Justin Cooke, UK chief executive at Possible, commented: “The high net worth traveller is a voracious user of digital services with an average of 2.6 digital devices and 76 per cent using them to buy online. This ‘new normal’ means that their expectations are not constrained to what luxury hoteliers can muster, but are measured against the best online experiences on the planet.

“To achieve this, Possible focused on using best practices to streamline the functionality and navigation, presenting users with an experience that would elicit excitement about the selection of hotels. The entire site is designed to immerse the user into the experience of booking a Small Luxury Hotel of the World.”

SLH is also offering consumers a more personalised experience via a search and inspiration-based navigation structure that allows users to find and plan their holidays in different ways.

Personalisation Luxury

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