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Nokia mobile is dead as Microsoft Lumia rises from the rebrand ashes

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By John McCarthy | Media editor

October 22, 2014 | 2 min read

Microsoft has finally put the Nokia mobile branding to bed, with ‘Microsoft Lumia’ set to take prominence on future devices, according to a post from Nokia France.

The Nokia Lumia 830 is Microsoft's budget smartphone

The computing firm, which purchased Nokia’s struggling devices and services department in April this year for $7.2bn, has been releasing smartphones under the lengthy ‘Windows Phone Nokia Lumia’ branding - now future models will simply be called the Microsoft Lumia.

The Facebook post said: “In the coming days, you will receive a Facebook message regarding the change of name of this page. We are on the verge of becoming "Microsoft Lumia! Stay-tuned for more soon.”

Earlier this year a memo leaked that the computing giant was planning to rebrand as “Microsoft Mobile” but this conflicts with a more recent report from the Verge which confirmed that existing Nokia social media sites will be rebranded as Microsoft Lumia.

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