The Simpsons World website and app has been launched in the US, bringing every episode of the long running series together alongside exclusive content.
Fox’s FX Networks brought in Huge to develop the strategy, design, UX and front-end of the responsive experience.
Episodes spanning all 25 seasons can be viewed in sequence or users can access a playlist which features certain elements, such as particular characters or guest stars.
The ‘Everything Simpsons,’ newsfeed has been created to showcase the latest news, social media updates, series facts, playlists and clips.
Meanwhile ‘The Simpsons Heartbeat’ organises the complete catalogue of episodes by popularity.
Finally, a premium video player offers recommendations to clips and episodes and users can share content via their social networks directly from the player.
It can be accessed via SimpsonsWorld.com as well as on the FXNOW app on Apple and Android.