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City Index looks to raise awareness of foreign exchange offering in Arena campaign

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By Ishbel Macleod, PR and social media consultant

October 22, 2014 | 2 min read

City Index has unveiled a targeted outdoor campaign running on digital screens at a number of stations in Central London, as part of a wider initiative to promote its foreign exchange offering.

Running in Kings Cross, Liverpool Street, Waterloo and London Bridge, as well as in Canary Wharf, the outdoor work will be placed at high impact commuter routes, including rail and underground stations with a high dwell time.

Ian Thomson, managing partner at Arena, said: “Targeting high impact locations along the key commuter routes into the City, this campaign will showcase City Index’s strong offering, bringing the brand to the forefront of its audience’s minds. Working closely with Posterscope we were able to analyse the audience profile across the London commuter network and identify the most effective placements for this campaign.”

The campaign will drive awareness among existing and former traders of City Index’s offering of low fixed spreads.

Shaun Johnson, senior campaign manager at City Index, added: “Our forex trading offering, where we give our clients fixed spreads during the busiest trading hours, is unique in our industry. We are very excited about raising awareness of our service through this highly targeted and integrated campaign.”

A print campaign will run across business and financial titles such as City AM, Bloomberg Business Week, and Money Week.

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