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Carluccio’s appoints Delete to full service digital account

High street restaurant brand Carluccio’s has awarded its full service digital account to Delete replacing outgoing agency Indicia.

Appointed after a two phase pitch process that began with ten agencies in chemistry sessions followed by three shortlisted agencies, including McCann Ericsson, being invited to pitch, Delete’s brief includes providing digital strategy, website redevelopment and digital marketing campaigns.

Carluccio’s head of marketing, Alison Dilley, said: “Our ambition is to develop and become best in class digital assets for our website which is why we selected Delete to deliver against this.”

Damon Mangos, group creative director at Delete, added: “We are delighted to be working with such an iconic Italian restaurant brand as Carluccio’s. Our goal is to help them build a stronger digital brand and exploit the best of what digital communications offers today and beyond.”

The appointment comes as Carluccio’s looks for new ways to interact with its customers. The intention at the moment is for a new site to launch in mid-February 2015.

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