Advertising student flogs imaginary friend on eBay

An advertising student presented with a daunting ‘eBay Brief’ to flog an item costing no more than a tenner for as much cash as possible has upped an already challenging task by plumping for something which doesn’t even exist.

Georgia Horrocks of the London School of Communication Arts is stretching the notion that people will buy absolutely anything online by offering to sell her imaginary friend Bernard to the highest bidder via the auction house.

Sadly eBay don’t seem to agree however and pulled the advertisement, forcing Horrocks to re-list her amorphous companion. Bidding currently sits at £21 with Horrocks hopeful of winning as much as £200 for her invisible friend.

Anyone with money to burn on the non-entity is invited to bid, assured that Bernard is low maintenance, being both impeccably tidy and very, very quiet.

Horrocks said: “I have recently come to the decision that it is time to sell my imaginary friend Bernard who was created during a time of emotional instability.

“My psychiatrist recommended that I say goodbye to Bernard, and although I would like some financial compensation it is more important that he finds a good home.”

Bernard wasn’t available for comment.

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