Naked has appointed Cheil London’s Cyrus Vantoch-Wood to its team as head of creative, UK.
He will report into Izzy DeBellis, who joined Naked as group chief creative and strategy officer earlier this month, developing the newly combined offering and leading the UK creative team.
Vantoch-Wood said: “Naked has always been an agency I’ve respected and been intrigued by. Their philosophy and reputation for smart strategy has given them license to evolve, experiment and ignore many conventions within the industry. In the current climate we see marketing, product, brand and experience, colliding and intertwined.
“To be able to partner with this growing team of new blood and existing talent is not only a privilege, it has me chomping at the bit to get started.”
Vantoch-Wood has previously held roles at R/GA, BBDO and Dare, working on clients such as Samsung, Coca-Cola, Giorgio Armani, Corona, Nike and Walmart.
Christian Gladwell, Naked Communications chief executive for Europe said “his ability to think and act strategically combined with a broader view of creativity made Cyrus the obvious choice”.