KFC targets families with football-themed TV advert from BBH London
KFC is looking to drive awareness of its new Colonel’s Brownie Bucket with a TV campaign that seeks to bring more families to the fast food chain for dinner during the week and at weekends.
Created by BBH London, the TV advert, ‘Fans’, shows how even the most opposite of family members can agree on sharing a KFC and follows two young football fans of opposing teams on match day.
Shot in Scotland on a real match day between Stirling Albion and Dunfermline the film depicts the parallel stories, intercutting between the two young fans.
When both arrive home to the same house after the game all hostilities are dissolved as they tuck into a KFC bucket.
Peter Cattaneo of Academy Films directed the advert.
The crowds shown are real fans with the boys cast from local football academies.
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Bartle Bogle Hegarty is a Global advertising agency. Founded in 1982 by British ad men John Bartle, Nigel Bogle, and John Hegarty, BBH has offices in London, New...
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