City of London Police calls for Londoners to be its "extra eyes" in fighting crime in OOH campaign
The City of London Police has engaged Kinetic Worldwide to launch a city-wide poster and print campaign aimed at encouraging Londoners to be its "extra eyes and ears" when tackling crime in the city.
The campaign is expected to reach around 60 per cent of people living and commuting across the city during the next four weeks with posters running across rail, tube, roadside and phone kiosks.
Focusing on London’s Square Mile, under the banner of ‘Project Servator’, dwellers, workers and visitors will notice a visible police presence with officers using a mix of assets at their disposal including dogs, horses, plain clothes officers, specialist officers, helicopters, CCTV and ANPR (Automatic Number Plate Reader) to enable high impact police deployments at any time.
Businesses, shops, cafes and new agents around the Square Mile will be supporting officers with staff encouraged to report suspicious activities.
City of London Police commander, operations, Wayne Chance, said: “Our new Project Servator poster campaign alerts our 300,000-strong City of London community to be vigilant and to be the extra eyes and ears for our Police deployments on the ground. They are part of our wider effort to deter terrorism and to detect crime.”
Of the campaign creative agency AML, who worked on the project along with media agency TTMV, added: “It employs public information and deterrence communications techniques. The core emotive colours of red, white and black provoke an emotional response and distinguish the posters – even in busy environments. And the strapline 'Together, we've got it covered' makes the overall message inclusive while also sending a warning to criminals or malicious individuals.”
Campaign materials will also be displayed in staff and customer-facing areas within selected premises.