Foursquare turns to outdoors for its first advertising campaign
Foursquare has launched a multi-million dollar ad campaign, which is set to run in airport kiosks, city bikeshare hubs, on subway cars, and in subway entrances throughout New York and Chicago.
Created by Judd Branding and Omnicom, the advertising push comes following the split of the app into two sections: Swarm for venue check-ins and Foursquare for discovering local businesses.
"We're educating a broader audience about the new Foursquare," Jeff Glueck, chief operating officer at Fouraquare, told Business Insider.
"We’re seeing from tests that [the new] Foursquare has been getting rave reviews from people who try it — especially those without preconceived notions of the old Foursquare and its points, badges, and mayorship features."
The ads, which feature the tagline ‘Foursquare learns what you like and leads you to places you'll love’, show how the app helps make recommendations.
Swarm is also running a campaign, but it is online only.
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