Digital ad revenue surges 15% to $23.1bn as mobile jumps 76%, finds IAB

Internet ad revenues have climbed to a land-mark half-year high of $23.1bn, marking a 15 per cent rise over 2013’s first-half ad revenues of $20.1bn, according to the IAB Internet Advertising Revenue report.

Maintaining the positive trajectory, second quarter 2014 internet ad revenues rose to $11.7bn, representing a 14 per cent year-over-year increase, up from $10.3bn in Q2 2013.

Mobile revenues increased 76 percent to $5.3bn, while digital video reached $1.5bn, a 13 perc ent increase in revenue over the first half of 2013 at $1.3bn.

Social media revenues, which includes advertising delivered on social platforms, including social networking and social gaming websites and apps, reached $2.9bn in the half-year 2014, a double-digital hike of 58 per cent over the same period in 2013, at $1.9bn.

“This report confirms the fact that brands are deepening their commitment to interactive advertising, and that mobile is seen as a crucial part of the marketing mix,” said Randall Rothenberg, president and CEO, IAB.

“Moreover, with second half revenues traditionally surpassing those in the first half of the year, this milestone achievement is potentially a harbinger of even stronger digital ad revenues to come.”

Search revenues in the first half of 2014 hit $9.1bn, up four percent from $8.7bn in the first six months of 2013.

The report was prepared by PwC US.

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