British make-up artist Charlotte Tilbury’s brand, Charlotte Tilbury Beauty, has expanded into the US with the launch of a new local website.
The new site, developed by Space 48, is in keeping with the brand’s image, but also aims to be attractive to the new market.
The agency upgraded the website to cope with the inventory locations in different countries and implemented a new payment gateway and US tax module.
The homepage design and product page designs have also been updated and Space 48 will work with Charlotte Tilbury Beauty to provide advice in search engine optimisation as the brand is launched into the new territory.
The make-up collection and its e-commerce site launched in the UK in September last year.