Modern Marketing

American company sells out of Ebola themed toys

By Ishbel Macleod | PR and social media consultant

October 19, 2014 | 2 min read

Giant Microbes, an American company, has sold out of its range of Ebola themed toys, with its head of marketing insisting it has not seen any backlash from stocking the range.

Describing the toys as “a uniquely contagious gift” that can help you learn “all about this fearsome frontpage disease”, the range has been available for five years and includes two sizes of an Ebola doll and a mock ‘Ebola Petri Dish’.

Ebola toy

Laura Sullivan, vice-president of marketing for Giant Microbes, told the Toronto Star: “With Ebola and everything that is going on, people are interested about learning more and this product provides a way for people to learn about it.

The latest marketing news and insights straight to your inbox.

Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.

Sign up

“I think that we have a responsibility to market Ebola very responsibly. Anyone putting out a product around sensitive issues has a responsibility to market the product sensitively and responsibly.

“People are buying it to talk about it and if we ever felt it was being used inappropriately, we would reconsider it.”

Over 4,500 people have died from the disease.

Modern Marketing

More from Modern Marketing

View all

Trending

Industry insights

View all
Add your own content +