Ad of the Day: Sofaworks - 'Mastermind'

Neil's under pressure in the spotlight as he takes his place on the Mastermind chair. But then - on goes the light, and he's actually just in a friendly living room on a nice cuddly sofa. This continues to be a very sweet campaign - plus actually, it's a rather perceptive ad as it kindles in us that sensation of relief we feel when the pressure of life is off and we can slump on the couch dribbling crisp crumbs onto our T-shirts.

Creative Agency: TBWA\Manchester

Ad of the Day is in association with Davd Reviews.