Digital
Transformation
Festival


16 March - 24 April 2020

Our online festival is underway with a packed programme of interviews and panels. Featuring talks from the industry’s biggest brands and most innovative individuals, this event explores what digital transformation really means for marketing.

Available
9 Apr 12:00 BST / 07:00 EST

What’s on your bookshelf with Dede Laurentino

FEATURING
Sonoo Singh
Associate Editor at The Drum
Dede Laurentino
Chief Creative Officer at Ogilvy UK

Ad of the Day: Sofaworks - 'Mastermind'

Neil's under pressure in the spotlight as he takes his place on the Mastermind chair. But then - on goes the light, and he's actually just in a friendly living room on a nice cuddly sofa. This continues to be a very sweet campaign - plus actually, it's a rather perceptive ad as it kindles in us that sensation of relief we feel when the pressure of life is off and we can slump on the couch dribbling crisp crumbs onto our T-shirts.

Creative Agency: TBWA\Manchester

Ad of the Day is in association with Davd Reviews.

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