Ikea teams with ITV for campaign using targeted mobile app activity
Ikea is set to launch a new campaign and exclusive content partnership with ITV, which will see its new ads launch in-app using AdSync technology during The X Factor tonight.
The furnishing brand is promoting its kitchen and dining range using the strapline ‘Every Meal is a Special Occasion’, and activity will also run as TV ad spots, radio, digital and social.
The ITV partnership, implemented by Vizeum, includes idents and exclusive content designed to generate conversations around what makes an everyday meal a special occasion.
The campaign features different people, such as celebrity couple Marvin and Rochelle Humes, sharing what makes their mealtimes memorable.
The campaign will also feature a 60-second, 30-second and 10-second TV ad spot, alongside targeted radio and mobile activity delivered at the time when families are “reunited” ahead of evening meals.
The whole campaign will be supported through social and runs until 20th December.
The 10 second videos, created by ITN Productions, will run everyday from 27 to 31 October following the debut tonight.