Vine White House Just Eat

Vine Chart: New entries from Opel, Ballantine's Whisky and The White House


By The Drum Team | Editorial

October 17, 2014 | 2 min read

Welcome to The Drum's Brand Vine chart, a rundown of the latest Vines created by global brands in association with Brands on Vine.

The chart is ranked on the number of loops generated by brands on the video sharing service each week.

Ballantine's Whisky took the top spot this week with a loop increase of 4,704 per cent thanks to a six-second clip featuring lasers, whisky and dubstep.

The Vine is part of Ballantine's #CouldBeTrue campaign, which celebrates the history of the malt and explores the consequences had the brand deviated from founder George Ballantine’s vision.

Meanwhile, Champagne House Veuve Clicquot came in at second place, as a Vine promoting the fifth annual Veuve Clicquot Polo Classic match saw a weekly loop increase of 271 per cent taking the brand's current loops up to 2,883.

And a Vine of a man jumping straight into a car from a trampoline has earned German car manufacturer Opel third place this week, raising the brand's loop percentage by 201 per cent.

The White House, Just Eat and PlayStation also made it into the top ten this week.

Vine White House Just Eat

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