Renault UK celebrates the Captur model's spirit of adventure in ident series for The Jonathan Ross Show
Renault UK’s crossover Captur model takes centre stage in a series of idents supporting the brand’s sponsorship of The Jonathan Ross Show on ITV.
The series of idents, create by Publicis London, link the Renault Captur’s spirit of adventure to the show’s guests and their incredible stories through the ‘Get ready for an interesting ride’ strapline.
The spots introduce three colourful and adventurous characters who act out everyday scenarios with a twist, such as a spaceman walking his dog on the moon, a pilot trimming a cloud into a moustache and a deep-sea diver being helped with his shopping by a giant octopus.
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Louise O’Sullivan, head of marketing communications at Renault UK, said: “The interesting ride the show offers is a great parallel to the interesting ride the Captur provides – filled as it is with the spirit of adventure.”
Renault’s sponsorship of The Jonathan Ross Show has been running since 2013 with Publicis London previously creating idents around the theme of ‘animal attraction’ to promote Renault’s small car range. The new idents will air from tomorrow (Saturday 18 October) and throughout the 10-week series run.