How can creative disruption shape the future?

View Schedule

Prepaid credit card Pockit looks to BJL London for brand strategy development

Money management through prepaid cards provider Pockit has engaged BJL London to help develop its brand strategy for launch.

Tasked with combining its big brand thinking and experience of generating cut-through for challenger brands, BJL London director, Paul Bentley said the agency was “delighted to have them on board” as it continues to “identify new opportunities to develop and grow” in London.

Stephen Rowe at Pockit added: “BJL have already demonstrated the kind of strategic thinking and clear brand vision that we’re confident will be central to developing and building the Pockit brand in the UK and we’re looking forward to putting their insight into practice.”

A recent study commissioned and published by BJL which newly identified ‘The Marginalised Masses’, a post-recession consumer group characterised by 12 specific behaviours, has been influential in forming the basis of Pockit’s brand strategy which covers internal culture, product experience, distribution strategy, creative direction and comms platforms.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.