Prepaid credit card Pockit looks to BJL London for brand strategy development

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By Gillian West | Social media manager

October 16, 2014 | 1 min read

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Money management through prepaid cards provider Pockit has engaged BJL London to help develop its brand strategy for launch.

Tasked with combining its big brand thinking and experience of generating cut-through for challenger brands, BJL London director, Paul Bentley said the agency was “delighted to have them on board” as it continues to “identify new opportunities to develop and grow” in London.

Stephen Rowe at Pockit added: “BJL have already demonstrated the kind of strategic thinking and clear brand vision that we’re confident will be central to developing and building the Pockit brand in the UK and we’re looking forward to putting their insight into practice.”

A recent study commissioned and published by BJL which newly identified ‘The Marginalised Masses’, a post-recession consumer group characterised by 12 specific behaviours, has been influential in forming the basis of Pockit’s brand strategy which covers internal culture, product experience, distribution strategy, creative direction and comms platforms.

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THE BJL GROUP

BJL is an integrated agency, creatively focused and commercially aware. We work with brands – often challenger brands and nearly always brands in transition – to help them stand out and be successful in today’s world. We believe many voices talking as one are incredibly powerful; Your social media amplifies your PR which builds on your advertising, which heightens the relevance of your CRM and provides a base for your content creation, and so on. So we work in a way today’s consumers live. Connected. BJL is a mix of strategists, planners, creatives, digital and social specialists, PR and brand teams. Our role is most often as lead agency, developing and delivering integrated campaigns. We do this with a team of 85 split across 2 offices: Manchester (Spinningfields) and London (Shoreditch). Part of Dentsu

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