iProspect has appointed Britt Soeder as head of owned media in the UK, where she will be responsible for leading iProspect’s natural search team.
Joining from Greenlight, Soeder also brings experience from her time at Moneysupermarket, where she was responsible for project managing the launch of the brand’s website in Germany.
Commenting on joining iProspect, Soeder said: “Google’s constant algorithm changes can make it challenging for brands to maintain organic visibility. I look forward to helping our clients, on both a global and national scale, to agilely navigate and take advantage of the ever-changing digital landscape.”
This is the latest in a series of appointments as the agency tries to become the ‘digital media agency of the future’.