DMA Awards 2014 nominations revealed

This year's Direct Marketing Association (DMA) Awards nominations have been revealed with Ogilvy One leading the way with 23 nominations and Proximity London 14 nominations overall.

The awards, which will be announced at a ceremony in London in December, includes categories such as Best Business to Consumer Campaign, Best Media Strategy Campaign and Best Use of Search, Natural and Paid-for and categories such as Retail, Automotive and Financial Services campaigns, amongst many more.

Commenting on the entries, DMA Awards committee chair Mark Runacus said: “The DMA Awards are always a bellwether for the one-to-one marketing industry. This has been a record year in terms of the number of entries and the number of agencies and brands shortlisted. This reflects a huge upswing in confidence within our community over the past 12 months.

“The overwhelming feedback from our judges has been that this year’s entries have shown superb strength in creative thinking, showing greater depth within our industry. Based on the shortlist, we can be sure that this year’s Awards will be the most fiercely contested yet.”

More details and tickets are available on the dedicated DMA Awards website.

The full list of nominations are available to view below:

Automotive

'Hibernot' - LIDA

'#askthenewmini' - webguerillas GmbH

'Hello Goodbye' - Isobar

'Ride like a Pro' - EMO

'The Vultus Campaign' - Visual Voice Global

Travel, Leisure and Entertainment

'Wolf Whistle' - Lida

'Whitbread Restaurants - Multi Channel Customer Loyalty Programme' - Grass Roots

'How we drove the highest visit frequency on the UK High Street.' - Kitcatt Nohr

'Dream Team' - Wunderman

'London's Original' - Elvis

IT and Telecommunications

'Megafan' - MBA

'Social Terra Nova' - MRM Meteorite

'4GEE Testmodo Challenge' - MEC Global

'How we convinced 3 million UK householders to use a new piece of technology.' - Kitcatt Nohr

'The Campaign Google couldn't eadRay' - Wunderman

Retail

'The Dishoom Story Plates' - OgilvyOne London

'My John Lewis launch' - Proximity London

'Kudos' - MRM Meteorite

'Home Mover Programme' - Cogent Elliott

'Becoming the world's most caring retailer' - RAPP

Financial Services

'Petplan "Knowledge" Programme' - Arthur London

'Lloyds Bank Relaunch: Going further to better serve' - Proximity London, RKCR/Y&R, MEC and Rufus Leonard

'MBNA Summer Travel Services' - MBNA

'Personalised Lending Video' - RAPP UK

'Guernsey Door Drop' - Golley Slater

Public Sector

'Convincing the unconvincible to buy a TV Licence' - Proximity London

'Second-hand Smoke - Take it right outside' - Story UK

'Putpockets' - OgilvyOne UK

'Smart Swaps' - OgilvyOne London & MEC, M4C, M&C Saatchi, 23 Red, Freud Communications

'Second Chance' - Leo Burnett Change

Charity

'Getting the kids Beach Smart for summer' - Proximity London

'Cat Takeover' - MRM Meteorite

'Grow Hope' - Tangible UK

'UNICEF UK/Commonwealth Games Opening ceremony partnership' - Open Fundraising and Appeal Films

'Riding the media wave' - MC&C Media Ltd

FMCG

'The Bright Tones' - Proximity London

'Supersavvyme Email Programme' - Proximity London

'Sandwich Studio' - TMW

'Lynx Peace Make Not War' - TMW

'Have a fling with a Creme Egg' - Elvis

Business to Consumer

'Happiness is...' - The SHARP Agency

'The Vue Ticket Offer for Customers' - OgilvyOne Worldwide

'Gtech AirRam' - First Move Direct Marketing Services Ltd

Best Use of Email Marketing

'Supersavvyme Email Programme' - Proximity London

'F**k the firewall' - LIDA

'Personalised Lending Video' - RAPP

'MBNA Email Triggers' - MBNA

'How we proved the value of sticking with Sky.' - Kitcatt Nohr

Best Digital Destination

'Unwrap the plane' - OgilvyOne UK

'Social Terra Nova' - MRM Meteorite

'thebar.com' - TMW

'Lynx Peace Make ____ Not War' - TMW

'Creating the home of happier teen skin' - Havas EHS

Best Use of Mobile

'Kudos' - MRM Meteorite

'MBNA Summer Travel Services' - MBNA

'Universal Music: taking mobile to new heights , uHear' - Nimbletank

'Guinness Plus - We Make the Pub' - Havas EHS

'Transaction Services App' - The Communications Agency

Best Use of Search, Natural and Paid-for

'PPC is the new black: fashion conscious PPC Marketing for Yours Clothing' - Latitude Digital Marketing

'thebar.com' - TMW

'SensatioNail Marketing' - Slightly Different

'Outperforming market growth with the right ingredients for transformative SEO' - Propellernet

Best Use of Social Media for Brand Building

'Old Spice Gentleman Hunt' - Arc/Atelier/Holler

'Travel Your Tweet Interesting' - Ogilvy & Mather London

'Social Terra Nova' - MRM Meteorite

'To Be A Girl' - MC&C Media Ltd

'Have a fling with a Creme Egg' - Elvis

Best Print Advertising Including Inserts

'Putpockets' - OgilvyOne UK

'Second Chance CVs' - Leo Burnett Change

'How intrigue and added value are helping save a declining brand.' - Kitcatt Nohr

'Dream Team' - Wunderman

'Breast Cancer Care- 'Body Image' Campaign' - Arthur London

Best Use of Door Drops

'Bringing Wills, Pets and Direct Together with a Smile.' - Jacob Bailey

'How Booths took on the supermarket giants' - MediaCom Leeds

'Nuffield Health - Pay As You Go Healthcare' - MediaCom and Now

'Morrisons Targeted Monthly Door Drops' - Result Customer Communications

'Sport Relief 2014:Creating a physical viral campaign to launch the new games' - Streetwise

Best Use of Direct Mail

'Volkswagen 'Plaster Pack' Direct Mail' - Proximity London

'Let's Get Gardening' - MRM Meteorite

'Second Chance CVs' - Leo Burnett Change

'Great moments inspire great actions' - The Clarion Portfolio

'The Times Invitation' - Wunderman

Best Writing in Any Medium

'Old Spice Gentleman Hunt' - Arc/Atelier/Holler

'F**K the firewall' - LIDA

'The Dishoom Story Plates' - OgilvyOne London

'Second Chance' - Leo Burnett Change

'#SorrynotSorry / Open letter to Fake China' - Manifest London

Best Design or Art Direction

'The Dishoom Story Plates' - OgilvyOne London

'The Times Invitation' - Wunderman

'Dream Team' - Wunderman

'Breast Cancer Care- 'Body Image' Campaign' - Arthur London

'Ardbeg Single Malt Whisky Ardbeg Day 2014' - Story UK

Best Data Strategy

'Customer First' - MRM Meteorite

'Park Resorts Annual Brochure Campaign' - BURN

'One to One' - Wunderman

'Vision - Transforming inbound marketing through real-time personalisation' - VCCPme

'Channel 4 Viewer Relationship Strategy' - VCCPme

Best Use of Data in a Multi-Channel Environment

'MBNA Digital Communications Hub' - MBNA

'Performance Days Perfected' - TMW

'Jaguar XF 24 Hour Test Drive Campaign' - DLG-PDV

'Channel 4 Viewer Relationship Strategy' - VCCPme

'Sub Scan' - Creator

Best Customer Acquisition Campaign

'The Dishoom Story Plates' - OgilvyOne London

'Getting the kids Beach Smart for summer' - Proximity London

'BT Sport for Business Launch' - OgilvyOne UK

'Dream Team' - Wunderman

'Riding the media wave' - MC&C Media Ltd

Best Use of Technology

'Personalised Lending Video' - RAPP

'Second Chance' - Leo Burnett Change

'Magic of Flying' - OgilvyOne UK

'Becoming the world's most caring retailer' - RAPP

'Social Terra Nova' - MRM Meteorite

Best Customer Journey

'How do you get a cash-strapped student to buy a TV Licence?' - Proximity London

'Second-hand Smoke - Take it right outside' - Story UK

'The Dishoom Story Plates' - OgilvyOne London

'Social Terra Nova' - MRM Meteorite

'Becoming the world's most caring retailer' - RAPP

Best Integrated Campaign

'Second-hand Smoke - Take it right outside' - Story UK

'Cat Takeover' - MRM Meteorite

'Second Chance' - Leo Burnett Change

'Dream Team' - Wunderman

'The Campaign Google couldn't eadRay' - Wunderman

Best Launch Campaign

'The Dishoom Story Plates' - OgilvyOne London

'Lloyds Bank Relaunch: Going further to better serve' - Proximity London, RKCR/Y&R, MEC and Rufus Leonard

'My John Lewis launch' - Proximity London

'Bizcrowd' - The Communications Agency

'Dream Team' - Wunderman

Best Creative Solution or Innovation

'F**k the firewall' - LIDA

'Putpockets' - OgilvyOne UK

'Second Chance' - Leo Burnett Change

'Magic of Flying' - OgilvyOne UK

'Say Yes' - krow Communications

Best Loyalty Programme or Campaign

'Hibernot' - LIDA

'Culture and Entertainment Programme' - dotmailer

'Petplan "Knowledge" Programme' - Arthur London

'Whitbread Restaurants - Multi Channel Customer Loyalty Programme' - Grass Roots

'How we drove the highest visit frequency on the UK High Street.' - Kitcatt Nohr

Pharmaceutical

'Earth Hour #TurnOfftoTurnOn' - TMW

BioPatch Awareness Campaign - Gravity Matrix

Best Digital Performance

'The Bright Tones' - Proximity London

'Unwrap the plane' - OgilvyOne UK

'Personalised Lending Video' - RAPP

'Second Chance' - Leo Burnett Change

'The Vultus Campaign' - Visual Voice Global

Best Media Led Campaign

'Magic of Flying' - OgilvyOne UK

'Summer Growth' - MC&C

'Putpockets' - OgilvyOne UK

'F**k the Firewall' - LIDA

'Riding the Media Wave' - MC&C

Best use of experiential

'MorphCostumes Halloween Fright Mob' - Manifest London

'Putpockets' - OgilvyOne UK

'The Vultus Campaign' - Visual Voice Global

'Heineken Trophy Experience' - United State of Fans/TBWA

'#FreeTheJoy' - Elvis

Best brand building

'Cat Takeover' - MRM Meteorite

'The Dishoom Story Plates' - OgilvyOne UK

'Earth Hour #TurnOfftoTurnOn' - TMW

'Into the spirit' - Soul

'Sun Goals' - Wunderman

Business to Business

'One to One' - Wunderman

'BT Sport for Business Launch' - OgilvyOne UK

'Dispatches from the Wimbledon Championships' - OgilvyOne UK

'4GEE at Work' - Publicis Chemistry

'Join the campaign to Add Value Everywhere' - TLC Marketing

Best Multi-Channel CRM Programme

'Hibernot' - LIDA

'Petplan "Knowledge" Programme' - Arthur London

'Channel 4 Viewer Relationship Strategy' - VCCPme

'Virgin Money to MBNA Conversion Campaign' - Bank of America

'Customer First' - MRM Meteorite

Best use of Film and/or Audio

'The Bright Tones' - Proximity

'Earth Hour #TurnOfftoTurnOn' - TMW

'Second Chance' - Leo Burnett

'UNICEF UK/Commonwealth Games Opening Ceremony' - Open Fundraising and Appeal Films

'Wolf Whistle' - LIDA

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