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Plan Belgium follows Norway's 'child bride blog' by hijacking the age warning prior to 12+ movies

Plan Belgium has worked with Duval Guillaume to tackle the issue of child marriage by hijacking movie trailers to get the issue into the public consciousness.

Appearing in the age warning before 12+ movie trailers, the three executions sees three different young girls tell an emotional story and paint a true picture about the tradition which sees 27 girls forced into marriage every minute.

The campaign hopes to encourage people to become a Plan parent and help get more girls into schools as a means of delaying marriage.

The campaign follows outcry over a blog, thought to be that of a Norwegian child bride, which was later exposed as part of a campaign for the Norwegian branch of Plan International.

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